The Do's and Don'ts of Digital Marketing for BusinessesJul, 30 2023
Understanding Digital Marketing Mysteries
Now, let me begin this conversation with a fact that will startle you. A report by Statista revealed that over 4.66 billion people were active internet users as of October 2020. That's over half the world's population! So, if you're a business owner and haven't tapped into the vast universe of digital marketing yet, you're practically invisible to over half of the world's population. Unfortunately, digital marketing isn't a walk in the park. It has its own intricacies that you need to understand to get the most bang for your buck. It's a little like my parrot, Trixie. To the unknowing, she's just a riot of pleasant colors and harmonious chirps, but if you ever have to look after her, you'd realize pampering her isn't as easy as it seems!
Avoid the Classic "Spray and Pray" Approach
The delightful smell of freshly baked cookies wafting out of the bakery on a Sunday afternoon is enough to draw customers in. Traditional marketing methods were similar, casting a wide net and hoping to attract as many customers as possible. However, digital marketing in today's cutthroat business world is more like a precisely guided laser. It targets the exact audience who are most likely to be interested in your products rather than playing the numbers game and hoping for the best. I once tried casting a wide net to catch crabs during a beach vacation. Trust me when I say, it was frustratingly unproductive! Just as knowing the best places to set your trap enhances your chances of catching crabs, knowing your target audience can significantly improve your marketing results!
Peeling Back The Layers of SEO
Imagine going to an enormous library to look for a book, but the books aren't arranged in any order. They're just stacked haphazardly. The frustration of trying to find your desired book would be enough to make even the calmest of monks lose their patience. This is where SEO steps in. It's the librarian of the internet. It organizes your website and helps search engines like Google to understand your content and present it to the users. SEO is not just about keywords. It is about user experience, website load time, mobile optimization, and so much more. It's as complex, and as necessary, as training Max, my Golden Retriever, to fetch. Haphazard tossing won't get you the results; you need to know what to throw and where to get Max fetching like a pro.
The Art of Crafting Engaging Content
Picture this, you walk into a room full of strangers. You start telling a gripping story. You paint a picture with your words, weave a world with your sentences, everyone hangs on to your every word, waiting for the climax. After all, who doesn't love a good story! Creating engaging content is like telling a captivating story. You need to hook your audience, build up interest, and leave them wanting more. My pal Max loves it when I narrate stories. His eyes light up, his tail wags furiously, and for those 10 minutes, I am his universe. Your content should make your audience feel the same!
Importance of Engaging On Social Media
Do you remember the classic Tom Hanks movie Cast Away? Remember how desperately Tom's character Wilson talked to a volleyball, searching for some form of communication? That's exactly what your customers feel when businesses neglect engagement on social media. They feel marooned and ignored. Engaging with your audience on social media isn't just about acknowledging their existence but also about understanding their preferences, knowing their problems, and evolving with them. Just like how Trixie fluffs her feathers when I talk to her, your customers also appreciate the engagement!
The Magic of Well-Planned Email Marketing
Email marketing has withstood the test of time in the digital marketing world. There is a certain charm about waking up in the morning, groggily opening your inbox, and finding a personalized message from your favorite brand. You know that warm fuzzy feeling when you drink a cup of cocoa on a winter night? Yeah, a well-crafted personalized email gives just that feeling! However, spamming and pushing too hard for sales can turn your emails from a welcome sight to an annoying distraction. Remember, you want your audience to crave your mails, just like how Max wags his tail when he hears the can opener!
Utilizing Influencer Marketing to Widen Your Reach
Remember back in school, there was always that one cool kid who everyone wanted to be friends with? Imagine if that kid liked your product and started telling his friends about it. That's the power of influencer marketing. In today's digital age, there are millions of these cool kids across various platforms who can talk to their followers about your business, but you need to find the right influencer who aligns with your brand value.
Always Be Ready to Adapt, Evolve and Learn
The world of digital marketing is ever-changing, fast pace, and dynamic. What worked today may not work tomorrow. This unpredictability can seem intimidating. However, consider it from another perspective, think of it as a video game, exciting, challenging, where you constantly need to level up, adapt and evolve to keep winning. You should always be ready to learn from your failures and successes. Remember, in this game of digital marketing, staying stagnant is the quickest way to lose.